GRAND BLANC, Mich. — General Motors, through its Customer Care and Aftersales division (CCA), announced today that it will implement an Electronic Minimum Resale Price (eMRP) Policy in the U.S. for certain products, effective January 1, 2020.
CCA provides automotive parts and accessories that have become known for high quality, performance and safety. The new policy allows GM to protect the overall brands, reputation, and image of GM, its dealers, and its business partners.
“GM is deeply focused on brand protection and this policy is intended to safeguard the reputation of our GM Genuine Parts and ACDelco parts customers and sellers,” said Mark Drennan, general director, GM CCA. “The policy is set to ensure confidence in our products and services.”
From November 1, 2019 when the policy is issued to January 1, 2020, dealers and aftermarket sellers should familiarize themselves with the new policy. The policy will cover only a limited number of parts. More information and details on the policy will be posted to this eMRP site http://www.gmpartsemrp.com on November 1.
General Motors (NYSE:GM) is committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Cadillac, Chevrolet, Baojun, Buick, GMC, Holden, Jiefang and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, Maven, its personal mobility brand, and Cruise, its autonomous vehicle ride-sharing company, can be found at https://www.gm.com.
Mail-in rebate available only to Independent Service Centers, Body Shops, or Commercial Fleets with a U.S. mailing address. Limit 15 rebates per part per business. Not available with some other offers. Government and municipal fleets are excluded. Allow 6 to 8 weeks from promotion end date for delivery of Visa Prepaid Card. Visa Prepaid Card will be issued in the business name. Visit your my GM Partner Perks dashboard or see gmpartsrebates.com for complete details, eligible parts, and rebate form, which must be postmarked by 1/15/21. Offers end 12/31/20.